Questions, answered.
What artists, brands, and partners ask us most. No marketing-speak. Real answers.
▮ For Artists
No. And anyone who guarantees that is lying to you. What we guarantee is the system — the brand, the content engine, the audience strategy, the release campaign. System + your work = growth. No shortcuts. No tricks.
No. We're a music growth studio. The difference:
→ Labels own your masters. We don't.
→ Labels sign you for 5–7 years. We sign for 2 (with sunset).
→ Labels recoup expenses from your royalties. We charge service fees + commission only.
→ Labels make money from your music. We make money from your success.
Diagnostic (₦50K-₦75K) = One session + report. Clarity on what's broken. You execute.
Sprint (₦200K-₦400K) = 30 days. We build the full system for you. You run it after.
Management (commission) = 2+ year partnership. We're in everything together.
Most artists start with Diagnostic → Sprint → Management. You can also enter at any tier.
The Diagnostic exists for exactly this. ₦75K gets you a 2-hour session + a written 90-day roadmap. You take the roadmap and execute it yourself. If/when you can afford a Sprint later, ₦50K of your Diagnostic fee is credited toward it.
No. We're built in Enugu and we love serving South-East artists, but Sprints and Diagnostics run fully remote for artists anywhere. We've designed the entire process to work over video call. Capture Day works in-person if you're in the South-East — otherwise we'll guide you through self-capture.
You. Always. Forever.
HYPELAB never owns your masters, your compositions, your publishing, your name, your image, or your socials. Not during a Sprint. Not during Management. Not after. This is non-negotiable — it's in every contract we sign. We're a music growth studio, not a label.
Fill out the contact form. Takes 4 minutes. We respond within 48 hours. From there, we'll set up a 20-minute discovery call to decide if HYPELAB and you are the right fit. Honest both ways.
▮ For Brands
Our Starter tier begins at ₦800K for a single-artist activation. Standard campaigns (the sweet spot) run ₦2M-₦4.5M. Premium flagship campaigns run ₦5M-₦12M.
We don't take “exposure” deals. Every partnership has a fee. Full pricing here.
That's not our model. We build cultural moments, not posts. If you want a one-off sponsored post, an influencer agency is the right partner. If you want a campaign with content depth, real attribution, and brand-cultural credibility — that's us.
From signed brief to delivered campaign + measurement report: ~45 days. Starter campaigns can deliver in 3-4 weeks. Premium flagship campaigns run 8-12 weeks for full multi-city scope.
Yes. Most of our work right now is Nigerian-market focused, but we work with international brands targeting African Gen Z + Millennial audiences. We handle invoicing internationally, contracts in English (Nigerian or international law as preferred), and payment via Crypto.
Send a brief or inquiry here. We respond within 48 hours with a 25-minute discovery call. From there: custom proposal within 5 business days. Contract signed within 7 days of agreement. Campaign live within 14 days of contract.
▮ General
Enugu, Nigeria. We're intentionally not a Lagos shop trying to look Lagos.
Not actively right now. We'll start hiring in Q3-Q4 2026 — first roles: Freelance Video Editor, then Part-Time Artist Coordinator, then Brand Partnerships Lead. Reach out via contact form if you want to be on our radar.
Growth Lab Notes — our weekly publication. Every Sunday. Sharp takes on the business of African music growth. Subscribe to get it in your inbox.
Yes. Press kit here with logos, bios, photos, and brand assets. For interviews or quotes, email hello@hypelab.cv with your outlet, deadline, and angle.